Animated Gifs for Social Media

I created an animation series for a year-end fundraising campaign.

When we decided to focus on a few of PATH's innovative medical devices for our 2017 year-end fundraising appeal, I thought it might be nice to have a sort of illustrative shorthand to help people understand how they work. Some of the devices are a little difficult to understand unless you see a photo/video of them in action, and we had neither resource.

Enter: the humble gif! I sketched and animated three devices: the RELI pump, a bubble CPAP machine, and the Nifty cup. Each animation captured attention in busy social feeds, while also acting as a quick way to show PATH's devices in action. These gifs became an invaluable resouce for our social media manager, and remained in use long past the end of the appeal.