About me

I've worked as a designer for six years. I'm extremely familiar with Adobe Photoshop, Illustrator, and InDesign. I code my own email templates and websites with HTML/CSS. I know enough about motion graphics and videos to cut a slick promo. I like data-driven, user-centered design that thinks about how the end user is going to interact with what I make.

Experience

Marketing Coordinator || Institutional Property Advisors

FEBRUARY 2019 - PRESENT

• Led design strategy and executed marketing for a team of real estate brokers as their sole designer.
• Researched systems, built templates, and trained an assistant in their use in order to increase production, and streamline the system for launching new listings.
• Project management of multiple product launches, email campaigns, and website launches via coordination with external vendors, freelancers when necessary, and internal designers.
• Coded and tested emails both in HTML/CSS and using Constant Contact's template builder. Developed a list-building strategy and email send schedule to ameliorate retention statistics. Increased open rates by 50%, and reduced unsubscribes by 20%.
• Developed, launched, and helped create a strategy for a new website and email newsletter for the team, with a schedule for continued updates.
• Created a new logo and branding for the team that fit with the IPA brand guidelines.

Graphic Designer || PATH

APRIL 2016 - JANUARY 2019

• Worked with a team of designers, writers, and strategists to create marketing and fundraising campaigns for print, web, and mobile.
• Maintain client relationships, set deadlines, and prioritize projects in a fast-paced review cycle.
• Created new template and workflow for email campaigns. Created a “welcome” customer journey that yielded a 45% average open rate.
• Coded and tested emails both in HTML/CSS and using CVENT and Campaign Monitor’s template building resources.
• Art directed and executed a fundraising campaigns that included email, direct mail, and social advertising.
• Lead designer for several events. Worked with internal team, and external consultants to maintain cohesive branding across all collateral, including print, web, and video assets.
• Sourced a vendor for enamel pins, created all art assets for the project, and managed the process from concept through execution to create a unique gift for high level donors.
• Managed the fabrication and design of tote bags for 1500 PATH employees through a factory in China.
• Wireframed and implemented a design for a landing page for PATH Journeys. Created marketing materials and branding for the campaign.
• Illustrated and animated motion graphics.
• Worked with a team of writers, scientists, and data analysts to produce, direct, and edit videos for grant applications and story-telling.
• Worked on a team to deliver feedback about PATH’s rebrand.

Graphic Designer || Planned Parenthood (of the Great Northwest)

NOVEMBER 2014 - MARCH 2016

• Created landing pages, social media graphics, and print pieces.
• Helped launch both an external and internal email newsletter, complete with redesign.
• Worked with a team across four states and timezones to create content/advertising schedules for four social media channels.
• Increased engagement rate on Facebook by 2% overall, and increased reach by an average of 50% per post.
• Directed interns and provided feedback and advice about projects.
• Generated weekly reports about social media performance and led a weekly meeting to create goals based on that data.
• Created a brand experience around a storytelling event that included print collateral, event-specific swag, a powerpoint, a VIP experience, and social media campaign.

Graphic Designer || Fayette County Sheriff's Office

AUGUST 2011 - MAY 2014

• Collaborated with the Lexington Herald Leader to design and manage a “Most Wanted” list.
• Led and executed a rebrand for the Sheriff’s website and print materials.
• Designed direct mail pieces and email campaigns.
• Managed relationship with external vendors for printing, production, etc.
• Produced videos and created motion graphics.

Education

• Graduated with a BA in Integrated Strategic Communications from the University of Kentucky
• Minor in Digital Art Studio